The Girlfriend Who is Crazy About Big Things (2025)TikTok-ification of Spotify is almost complete. First Spotify pivoted to video. Now Universal Music Group (UMG) is expanding its partnership with the music streaming giant to compensate for pulling its music from TikTok.
SEE ALSO: Is Djo's 'End of Beginning' the beginning of the end for TikTok as a music discovery platform?Spotify and UMG announced that Spotify will give UMG artists access to new promotional and social tools. In a press release Daniel Ek, the CEO of Spotify, said, "The forthcoming features will put more power in the hands of artists and their teams to help them authentically express themselves, efficiently promote their work, and better monetize their art."
While Spotify has yet to specify what these tools look like, they will likely take the form of more video content on the platform as the partnership also gives Spotify permission to distribute Universal Music Publishing Group (UMPG) music videos.
Spotify's turn to video already frustrated users, and UMG's new reliance on the platform for artist promo will likely exacerbate the problem. Like nearly all social media platforms, Spotify continues to stray further from what users love in order to be its very own TikTok — and this partnership won't help.
At the end of January, UMG pulled its catalog from TikTok after negotiations to renew their contract broke down between the music corporation and the social media platform. In an open letter, UMG identified "appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok's users" as three key issues TikTok neglected to address. In February, UMG removed all songs controlled by UMPG, which includes any song that a UMG signed-artist wrote or co-wrote.
In a press release, Sir Lucian Grainge, chairman and CEO of UMG said, "Spotify has been a committed partner in creating tools that help maximize attribution and fair pay for artists and songwriters," despite artists reportedly earning a fraction of one cent per stream on Spotify.
Topics Music
Best iPad deal: Save $132 on Apple iPad (10th Gen)
A Backstreet Boy named his new baby 'Lyric,' obviously
Footballer thanks his wife and his girlfriend live on TV, backtracks awkwardly
Drake dropped a bunch of new music and we have A LOT to talk about
5 Ways to Access a Locked Windows Account
This dictionary has found a brutal way to catch cheating students
Adele has no time for this security guard who told her fans to sit down
Another day, another Samsung Galaxy S8 leak. But this time, there's colors.
Norrie vs. Diallo 2025 livestream: Watch Madrid Open for free
A Spring Google Doodle has FINALLY sprung 🌷
Put Me In, Coach!
'Beauty and the Beast' in VR delivers Disney magic you can touch
Kim Kardashian tweets about 'life changing' robbery before 'KUWTK' episode
Jimi Hendrix's family is fighting over vodka and weed marketed in his name
Trump's new tariff plan spares some smartphones, laptops
Get ready for all sorts of augmented reality wizardry on your iPhone
This 'passive
Of course Drake admits to drunk texting J
Barcelona Open 2025 livestream: Watch live tennis for free
Of course Drake admits to drunk texting J
How to lose your verified account: Pretend to be communist Jackie OnassisEllen DeGeneres had the best time ever at the People's Choice AwardsWhy more and more singles in China are renting partners14 times J.K. Rowling absolutely annihilated Donald Trump on TwitterTesla cleared in investigation of fatal Autopilot crash14 times J.K. Rowling absolutely annihilated Donald Trump on TwitterSee two new skins from the 'Overwatch' Chinese New Year eventSee two new skins from the 'Overwatch' Chinese New Year eventThere's a serious danger to the soft climate denial pedaled by Trump's cabinet picksTrump wants the U.S. to make iPhones, but you shouldn'tTwitter crosses enemy lines in search of new friendsCricketer who fought cancer dazzles after 6 years in the best innings of his life'Split' review: M. Night Shyamalan's new film is a tense, entertaining messTrump's 2017 vs Obama's 2009: A brutal inaugural concert comparison'League of Legends' is heading to the Big Ten Network as a college esport14 times J.K. Rowling absolutely annihilated Donald Trump on TwitterIt's inauguration day, so here's a photo of 2 carrots hugging'Thin doesn't mean unhealthy': Zoo's ridiculous defence of skeletal sun bearsNew songs Toby Keith and 3 Doors Down wrote specifically for the inaugurationConfident dog beats up on a scale for being, well, a scale The battle for Mosul is being live streamed on Facebook Twitter cofounder Ev Williams is leaving the company's board Here are all of the provocative things Donald Trump has already said this weekend Bob Dylan doesn't give a damn about your Nobel Prize Oscars opening is Queen promising to rock us: Watch London to put Uber drivers through English Taylor Swift sang for one *very* lucky couple's engagement party Should you always unfollow your ex after a breakup? Intel report indicates that a 5G iPhone won't happen until 2020 1TB microSD cards are here and I irrationally want one Qualcomm is building 5G into chipsets and PCs Rami Malek fell off the Academy Awards stage after accepting his Oscar 'The Haunting of Hill House' renewed as anthology at Netflix Chris Evans is doing the most to literally support women at the Oscars Lady Gaga wins her first Oscar for 'Shallow' NBC's 'Good Girls' deserves to be your next catch Verizon launches a subscription box that's like Stitch Fix for tech The best and worst Oscar moments of the night The 'Green Book' Wikipedia page is being mercilessly trolled after Oscars win Why it's completely legal to trade votes across state lines
2.5291s , 8201.15625 kb
Copyright © 2025 Powered by 【Girlfriend Who is Crazy About Big Things (2025)】,Exquisite Information Network