Chinese game streaming platform Huya plans to collaborate with Tencent WeChat Channels,Bazaar following Tencent’s announcement last week that it will livestream Honor of Kings on ByteDance’s Douyin (China’s TikTok sibling). As a major stakeholder in Huya, the move underscores Tencent’s dedication to maintaining its own gaming livestream services, according to local media outlet Awtmt. Huya earned RMB 1.6 billion ($230 million) in the third quarter of 2023, and saw a year-on-year decline in both live streaming and advertising income, while WeChat Channels saw a 50% year-on-year growth in viewership during the same period. WeChat Channels claimed a significant growth in original content. In May 2023, WeChat Channels launched the Game Live Streaming Promotion feature, enabling game developers to directly guide fans to pre-register, download, and launch games via the platform. [IThome, in Chinese]
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