【France Archives】

TL;DR: The France ArchivesNewmowa 60-LED High-Power Selfie Light, aka the Alix Earle light, is on sale at Amazon thanks to a coupon deal. Save 15% and pay just $25.49 for a limited time.

---

If you've tried to create content for Instagram, YouTube, or TikTok, then you may have learned one lesson the hard way: It's all about the lighting.

Bright, professional lighting can make all the difference in social media content, and your iPhone flash isn't going to cut it. That's why the so-called Alix Earle clip-on selfie light has become so popular among creators, both professional and aspiring. Of course, it's not really called the Alix Earle light. The product in question is made by a brand called Newmowa, and it's available at — where else? — Amazon.

---

You May Also Like

---

---

Mashable reporters are currently attending VidCon 2025, the annual gathering of YouTube influencers and creators, and we've already heard from one creator with 4.3 million followers who uses the popular selfie light.

Opens in a new window Credit: Newmowa Newmowa 60-LED High-Power Selfie Light $25.49 at Amazon
$29.99 Save $4.50

Normally priced at $29.99, you can order this selfie light for $25.49 thanks to an on-page coupon deal that lets you save 15%. Just "clip" the coupon on the Amazon product page and the discount will be applied in your shopping cart automatically.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Why YouTubers and TikTokers love this light

So, what makes the Newmowa 60-LED High-Power Selfie Light so popular, and why is it called the Alix Earle light?

The selfie light originally went viral in 2022 thanks to influencer Alix Earle, who named it one of the top Amazon purchases of 2022. The video star praised the camera for providing an instant glow-up in her photo and video content, and it's been popular ever since. Amazon says it sells more than 5,000 of the selfie cameras every single month.

It's a compact, clip-on camera that can be easily attached to a laptop or smartphone. It contains 60 high-intensity LED lights, providing studio-like lighting at the push of a button. So, even if you're sitting at your desk or bathroom counter, you can cast yourself in a spotlight.

Some reasons people are obsessed with this selfie light:

• Includes two built-in clips, on the bottom and back

• Features three light modes

• Choose from 10 brightness settings

• Light can be adjusted 90 degrees

• 2-hour+ battery life (135 minutes)

Again, you can pick up this clip-on selfie light at Amazon, where it's on sale for just $25.49.

Topics Amazon TikTok

• Life
• Tech
• Social Good
• Entertainment
• Science
• Games
• Deals
• Digital Culture

• Google's data center raises the stakes in this state's 'water wars'
• Beyoncé's Grammys performance was magical perfection, obviously
• Beyonce's Grammy acceptance speech was a powerful message to the children of the world
• Hackers put SNES, Sega Genesis and Game Boy games on the NES Classic
• 'The Traitors' Season 3's latest banishment has me fuming
• $190 million box office weekend is the biggest since 'Rogue One'
• How sunshine is bringing radio to remote parts of South Sudan
• Flume won a freakin' Grammy and his home country is so excited for him
• Best Soundcore by Anker Space A40 earbuds deal: Save $35 at Amazon
• Al Jarreau, whose smooth voice was a jazz legend for decades, dead at 76

• Here's what happens when the iPhone 7's home button dies
• 'Masculine culture' in STEM fields is partly to blame for gender gap, study says
• Donald Trump accuses Hillary Clinton supporters of firebombing North Carolina GOP office
• 'The Simpsons' celebrates 600th episode with virtual reality short
• Beyoncé bleeds on stage and 7 more highlights from Tidal X
• Verizon's Google Pixel phones won't be so terrible after all
• This is what some airlines are using to protect you from the Samsung Note7
• China launches manned mission to experimental space station
• Clown porn viewing has soared thanks to the creepy clown craze
• This J.K. Rowling tweet about Trump really has it all, including space boobs

• Best Ninja deal: Save $50 on the FrostVault 45QT cooler
• A very pregnant Ciara has the perfect Whitney Houston tribute
• A new anti
• Valve is worried about the effects of Trump's travel ban
• Eric Wei's essentials for creating podcasts and running a business
• This email newsletter is required reading for the resistance in Trump's America
• Tom Arnold waxes lyrical about Trump's alleged racial slur tape in the jungle
• MashReads Podcast: YA fans are the best book fans ever. Take it from a YA expert
• Optogenetics: A Virtual Reality System for Controlling Living Cells
• Officer and pup partner enforce the law and look good doing it

• Best smart scale deal: Get 15% off an Etekcity scale at Amazon
• Ford announces $1 billiom investment in Argo AI self
• All you Valentine's Day haters are wrong. There, I've said it.
• A very pregnant Ciara has the perfect Whitney Houston tribute
• Nishioka vs. Alcaraz 2025 livestream: Watch Australian Open for free
• Magic Leap CEO defends his AR company on Twitter after photo leak
• Magic Leap CEO defends his AR company on Twitter after photo leak
• James Corden slipped a Donald Trump dig into his Grammys opener
• Trump who? Tech giants join massive effort to uphold Paris Agreement
• Miranda Kerr says she and Snapchat CEO Evan Spiegel aren't having sex until marriage