【cat3movie】

Flipboard,cat3movie the media-aggregation app, wants you to get lost in your reading about your passions.

The company on Wednesday released an overhauled redesign of how its digital magazines are presented, introducing more machine learning and editorial insight to show what stories are displayed. A new feature called Smart Magazines adds more personalization and narrowed discovery to topics a user follows.

SEE ALSO: Medium will try to save its media business with subscriptions

Flipboard CEO Mike McCue said the change was a year in the making and the company's biggest effort yet to attract more users and satisfy existing ones with their reading experience. The app now has more than 100 million monthly users, up from 50 million in February 2015.

The competition for e-readers has only gotten tougher (despite Facebook retiring Paper and Circa shutting down). Products like Apple News have gained traction, and still, the majority of Americans get their news on social media, according to Pew Research.

"People are interested in lots of things, but they are passionate about a few," McCue said. "We’re trying to be the definitive place you go for interests and topics that you really care about. We want to inform people and inspire them, inform them through high quality journalism, beautiful presentation and the right audience."

Original image has been replaced. Credit: Mashable

The app now opens up to a swipe-able carousel of individual magazines, while the previous version offered a collection of individual stories. As per the name and the origin of Flipboard, users still tap into and swipe up to read through stories. Stories are divided into multiple slides rather than swiping through one long page.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The first magazine, Cover Stories, remains a handpicked collection of stories from the top news sources a user follows. The following Smart Magazines are based on a user's selected passions. For example, in the above image, Charlie selects photography and skateboarding.

The previous version of Flipboard would surface the same content in these topic-based magazines, while now, it is personalized based on what a user "likes," reads and the other categories they select. People can search and select individual passions.

Original image has been replaced. Credit: Mashable

The update introduces more machine learning and algorithm-based sorting to the Flipboard experience, which is reminiscent of Facebook's News Feed. McCue said that Flipboard still provides something more unique in how content is presented and in how stories are selected for a user.

"It's a lot less random than what you see on Facebook, because you’re following interests as opposed to people," McCue said. "We’ve been working on this a year or so I think we've managed to strike the right balance."

"You’re following interests as opposed to people."

With the redesign, Twitter is more deeply integrated into Flipboard. The company's editorial team has selected so-called "thought leaders" on Twitter that can share tweets and stories that are brought into Smart Magazines. The tweets are indexed by topic.

Unlike Facebook, with its tendency to deny being a media company and lay off journalists, Flipboard keeps a full-staff of editorial members to curate content. The company recently hired a tech editor and has a politics editor and a sports editor.

Original image has been replaced. Credit: Mashable

Publishers that work with Flipboard do not need to do anything themselves to work with the app.

"We don’t think publishers should have to do extra work," McCue said. "We provide the extra work to make that story discoverable and have that be mobilized and have it be monetized."

---

Featured Video For You

---

Hulk Hogan describes how his best friend betrayed him in sex tape trial

---

• Social Good
• Life
• Tech
• Science
• Entertainment
• Deals
• Games
• Shopping

• AMD Radeon RX 550 + Intel Pentium G4560
• 'Avengers: Endgame' set photo does girl power better than the movie
• 'Game of Thrones' fans spot a plastic water bottle in the finale
• America's 8 most wanted household pets and barnyard animals
• How This Long
• Australian startups need more diversity to thrive, not closed borders
• Levi's CEO writes open letter on LinkedIn: Leave your guns at home
• This artwork combining Superman and Facebook is so on point
• Watch how an old Venus spacecraft tumbled before crashing to Earth
• 13 household items you definitely shouldn't use to masturbate

• Volvo launches C40 crossover, says it's going all electric by 2030
• The #MeToo hashtag was used in an enormous number of tweets
• Everything you need to know about 'The Falcon And The Winter Soldier'
• NASA's Perseverance rover shares a photo of its first tracks on Mars
• Get your cat some high
• 5 places to play free online math games for kids and adults
• There are two types of texters in the world. Which one are you?
• Netflix's 'Murder Among the Mormons' as strange as its subject: Review
• Does Melania Trump use a body double? We investigate.
• Former Swedish prime minister has the best time videobombing a live interview

• Creator job opportunities grew 7x in recent years [April 2025]
• NASA's new flying robot gets its first hardware check in space
• 'Dead' fish miraculously comes back to life the moment the toilet flushes
• A Times Square billboard caught fire, and the tweets were lit
• Big-League Bluster
• The (former) Most Interesting Man is now selling wi
• Lady Gaga performed concert on a Jony Ive
• This artwork combining Superman and Facebook is so on point
• Best iPad deal: Save $100 on 13
• Huawei gets temporary relief from its U.S. ban

• Amazon Big Spring Sale 2025: Best air purifier deals from Dyson, Shark, LG, and more
• America's 8 most wanted household pets and barnyard animals
• Huawei gets temporary relief from its U.S. ban
• If Neil deGrasse Tyson ever puts out an album, the internet has cover art suggestions
• NYT mini crossword answers for May 9, 2025
• If Neil deGrasse Tyson ever puts out an album, the internet has cover art suggestions
• America's 8 most wanted household pets and barnyard animals
• 'Game of Thrones' fan theory culture is bad for the future of TV
• NYT Strands hints, answers for May 2
• Everything coming to (and going from) Hulu in June 2019