Facebook is Peggy Markoffgoing back to college.
The company will broadcast 15 college football games exclusively on the social network this fall, as part of its new original video push.
SEE ALSO: Facebook's AR glasses take center stage in newly published patentThe first games are Sept. 2 with Miami Ohio at Marshall and UC Davis at San Diego State. The rest of the schedule includes nine Conference USA games and six Mountain West games, and concludes on Nov. 25.
The exclusive broadcasts are the latest in Facebook's effort to bolster its original content, competing with the likes of Twitter, Amazon, and traditional TV networks. Earlier this month, Facebook announced Watch, a new premium video platform. Watch will feature original shows from dozens of publishers. These college games, produced by Stadium, also can be found in Watch and via Stadium's new Facebook Page dedicated to college football.
Sports have been a coveted area of content for tech giants to grab. Twitter debuted its live video initiative last year with 10 NFL Thursday Night Football games. This year, Twitter lost the digital rights to Amazon. Facebook has streamed other events, including 46 games from Mexico's top soccer league Liga MX.
Facebook's college football broadcasts won't be simply a broadcast of what viewers would typically see on television. Each one will have interactive elements that take advantage of Facebook's features, including live curated chat. A social production team and correspondents will be present at each game and work to engage the Facebook audience.
Stadium was created when Campus Insiders, 120 Sports, and The American Sports Network merged. The company is dedicated to live and on-demand games and events as well as original programming.
Here's the full schedule:
Saturday, Sept. 2: Miami (OH) at Marshall, 6:30 p.m. ET
Saturday, Sept. 2: UC Davis at San Diego State, 8:30 p.m. ET
Thursday, Sept. 7: Idaho State at Utah State, 8:00 p.m. ET
Saturday, Sept. 9: New Mexico State at New Mexico, 8:00 p.m. ET
Saturday, Sept. 23: FIU at Rice, 7:30 p.m. ET
Saturday, Sept. 23: Utah State at San Jose State, 7:30 p.m. ET
Saturday, Sept. 30: Texas State at Wyoming, 4:00 p.m. ET
Saturday, Oct. 7: Southern Miss at UTSA, 7:00 p.m. ET
Saturday, Oct. 14: Wyoming at Utah State, 4:30 p.m. ET
Saturday, Oct. 21: Rice at UTSA, 7:00 p.m. ET
Saturday, Oct. 28: FIU at Marshall, 2:30 p.m. ET
Saturday, Nov. 4: North Texas at Louisiana Tech, 3:30 p.m. ET
Saturday, Nov. 11: Southern Miss at Rice, 3:30 p.m. ET
Saturday, Nov. 18: Marshall at UTSA, 7:00 p.m. ET
Saturday, Nov. 25: FAU at Charlotte, 2:00 p.m. ET
Topics Amazon Facebook Social Media X/Twitter
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