Correction: Paypal and Watch Don’t Believe The Hole OnlineHome Depot were both originally included in the list. Those companies were considered for boycott, but are not being boycotted at this time.
Activists tried to block Donald Trump with their votes -- and now they’re trying to do it with their dollars. In October, technology and media marketing specialist Shannon Coulter started the hashtag #GrabYourWallet, which encourages people to actively boycott businesses that carry Trump products. That hashtag underwent something of a revival this week, when users on Twitter began to circulate a continuously updating Google doc of businesses that do business with the Trump family, as well as their customer relations contacts.
SEE ALSO: You will be watched by Donald Trump“Our favorite stores, the stores that we are the loyal customers of, are profiting directly from a campaign that we consider to be hateful—that we consider to be on the backs of people of color, of women, and of LGBTQ people—and it’s not okay,” Coulter explained on MSNBCin October.
#GrabYourWallet encourages consumers to boycott businesses who endorsed Trump or currently work with his properties. It also includes mainstream media publications, like People, who have been accused of trying to normalize Trump and his candidacy.
While Ivanka Trump has brushed aside the boycotting campaign, it is seeing real impact. According to FastCompany and data sourced from ShopRunner, Ivanka Trump’s brand has seen a 54 percent drop in “interest,” or item views on select online retailers.
#IvankaTrump is as phony as #DonaldTrump. She has bad childcare policy at her company & makes her products #overseas. #GrabYourWallet
— Sharon Carbine (@SharonCarbine) November 15, 2016
#GrabYourWallet is based in a Google Doc, and there are plans to build a website and an app around the list, according to Coulter’s comments in the #GrabYourWallet Facebook page.
Here’s an partial list of companies on the Google doc:
Companies with leaders that have endorsed Trump
Yuengling beer
NASCAR
MillerCoors
Jenny Craig
UFC
Hobby Lobby
New Balance
Some major companies that do business with Trump family
6pm.com
Amazon
Belk.com
Bloomingdale’s
Bed, Bath & Beyond
Burlington Coat Factory
Dillards
DSW
HSN
Hudson Bay
Lord & Taylor
Macy’s
Marshalls
Neiman Marcus
Nordstrom
Overstock.com
TJ Maxx
Zappos
It may prove impossible for people to successfully boycott all these companies -- but energy is high right now, and for many activists, anything is worth trying.
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