Netflix is Bijli Ka Pyaar (2025) Hindi Short Filmabout to make it much more convenient for Indians to pay for its monthly subscription.
The on-demand video streaming service will soon integrate the Paytm mobile wallet service as a payment method, according to two sources familiar with the matter.
SEE ALSO: India's futile attempt to go cashless is a reality check for our dream epayments futureRight now, the company supports credit cards for payments, the penetration of which remains very low in India. This has been among one of the chief factors in limiting the company's reach in the country. Several users report that Netflix also supports debit cards, however it appears that those cards need to have 'international purchases' feature enabled for this.
The California-based company recently met with several Indian wallet companies who presented their offerings and it has finalised its talks with Paytm, said one source, who requested anonymity.
The company is also exploring UPI and internet banking payment options, however, both the options are "on deep freeze for now", a source said, adding that the company is also in talks with Vodafone to introduce carrier billing option.
During his visit to India earlier this month, Netflix CEO Reed Hastings announced partnerships with several of India's leading telecom carriers and DTH service providers. He also announced that the company will be opening an office in Mumbai.
According to our source, the company is also working with "local TV manufacturers who are doing their own homespun version of Android TV". But these efforts are about it for what you could expect from Netflix in the coming months in India.
(An original series with comedian Biswa Kalyan Rath is also in talks. The show will be set in Indian town Vijay Nagar.)
"Mobile wallet providers are giving us very savvy presentations but I'm very skeptical because the amount of money users have on those platforms is usually very low, and recurring billing becomes a problem," the source at Netflix said.
Paytm has solved that issue today. The Alibaba-backed company, which recently hit 200 million wallet users, announced that it is bringing the recurring billing feature to its service.
It has made available software developer kits and tools for developers and entrepreneurs to implement this feature into their services.
Netflix is integrating Paytm as a payment option on its service.
Recurring billing allows a company to charge its customers a specified amount every month (or any other specified duration). A source at Paytm confirmed that Netflix is integrating Paytm as a payment option on its service, without sharing how soon we could expect this feature to be live on the service.
India is one of the most important markets for Netflix. The country's rapidly growing internet market and the mammoth film industry has a lot of potential -- much of which is yet to be tapped. Netflix's global rival Amazon is also aggressively pushing Prime Video to the Indian market.
In addition to a trove of local content Prime Video offers, the service is very aggressively priced, charging its users the same amount for a year-worth of subscription that Netflix charges for a month.
Netflix has around 200,000 to 300,000 paying customers in the country, according to a report on MediaNama, which looked at company's local tax records.
Paytm declined to comment on any Netflix integration development whereas Netflix hadn't responded at the time of publishing this story.
UPDATE: March 14, 2017, 2:34 p.m. IST The story was updated to note that Netflix also supports some debit cards, and with more inside information on what to expect from the company in the days to come.
Topics Netflix
NYT Connections hints and answers for April 14: Tips to solve 'Connections' #673.
Trump set aside time during press conference with Theresa May to insult CNN, naturally
Apple Event: Apple's new Mac Studio costs $8,000 maxed out — monitor not included
Twitter iOS app now lets users swipe between reverse
Skype is finally shutting down
Activision Blizzard, Epic Games, and more cut off Russia
Man eats any food on camera at the internet's request, and it gets weird
General Motors pilots bidirectional charging between EVs and homes
NYT Connections Sports Edition hints and answers for April 17: Tips to solve Connections #206
Apple Event 2022: New iPhone SE with 5G and A15 Bionic chip unveiled
How to Easily Make iPhone Ringtones Using Only iTunes
Dictionary.com defines 'traitor' in a brutal Donald Trump subtweet
Substack launches iOS app
Donald Trump Dalek is proof that Londoners sure know how to protest
A Typical Wall Street Republican
Twitter launches privacy
Sister Helen Prejean's Twitter account is a gift to sad hearts
Apple Event 2022: Green iPhone 13, purple iPad Air announced
Best Apple deal: Save $60 on the Apple Watch SE
Taylor Swift has the best reaction when fans get engaged at concert
Instagram's 'Hashtag Mindfulness' boom: The good, the bad, and the uglyBerlin zoo's new polar bear is the adorable ray of light we needLena Headey posts touching Instagram response to Emilia Clarke's essay on health strugglesNew Zealand's biggest online classifieds site bans sale of semiJordan Peele had the perfect response to a viral tweet about one of his outfitsNew Zealand's biggest online classifieds site bans sale of semiLena Headey posts touching Instagram response to Emilia Clarke's essay on health strugglesMueller report sends a shocked internet into a hilarious frenzyGood news everyone, Logan Paul doesn't actually think the Earth is flatJ.K. Rowling says Dumbledore and Grindelwald had a 'love' relationshipHow to disable Apple's Crash Detection on your iPhone or Apple WatchSignal app tests new Stories featureSophie Turner chugging wine on a Jumbotron is deeply inspiring'Werewolf By Night' review: Rollicking monster mash meets Marvel smashGood news everyone, Logan Paul doesn't actually think the Earth is flatWordle today: Here's the answer, hints for October 9The dyed Chicago River doubles as a perfect green screen in this hilarious videoMeta Connect 2022: A future controlled by hand gesturesProfessors commenting on quiz doodles will make your dayMeta warns 1 million users of apps used to steal Facebook passwords Who Gets to Be a Mad Scientist? Three Brief Encounters with Anthony Bourdain Redux: In Dire Straits by The Paris Review Cooking with Fyodor Dostoyevsky by Valerie Stivers Marlene Dumas’s Metamorphoses Reopening the Case Files of Leopold and Loeb How Like the Mind It Is by Ellen O’Connell Whittet Is This a Classic Chicago Novel? Tommy Orange and the New Native Renaissance by Julian Brave NoiseCat Like You Know Your Own Bones by Crystal Hana Kim Five Summer Book Reports by Chia A Few Words to the Graduates Cooking with Eileen Chang by Valerie Stivers The Harvard Color Detectives Staff Picks: Creek Boyz, Mechanical Chickens, and Trash Heaps by The Paris Review City Dreams by Bodys Isek Kingelez Notations by Mequitta Ahuja How Finland Rebranded Itself as a Literary Country by Kalle Oskari Mattila Redux: Writers at Play by The Paris Review Sketchbook: The First Sex
1.8415s , 8224.8828125 kb
Copyright © 2025 Powered by 【Bijli Ka Pyaar (2025) Hindi Short Film】,Exquisite Information Network