TikTok is I Am a Playthinglowering the threshold for the platform’s viral effect creators to receive rewards, as per its blog post on Wednesday, five months after announcing the allocation of $6 million to pay effect and filter creators. The global hit short video platform now provides opportunities for small creators who have five effects published and at least three of them used in 1,000 videos to qualify in eligible regions. This is in contrast to the previous requirement of the effect being used in 500,000 videos for it to start earning rewards. Additionally, the fund is extending its reach to creators in Australia, Brazil, Canada, and eleven other countries. [TikTok]
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