Every Kickstarter project wants to meet its fundraising goal. But a new study suggests that raising a ton of money doesn't predict how much success a crowdfunding project will ultimately find.
Researchers at North Carolina State University found that the number of people who supported a project on Aye Auto (2024) EP 3 Hindi Web SeriesKickstarter — rather than how much money the project raked in — was the real indicator of whether a product would succeed.
The study, published this month in the journal Research Policy, followed 1,000 successful Kickstarter campaigns in technology, product design, hardware and video games. All participants who responded raised at least $10,000 from an average of 1,078 backers.
SEE ALSO: 3.5 million people supported Kickstarter projects in 2016“The first key finding was that the amount of money a crowdfunding entrepreneur raised was inconsequential to their product’s ultimate success in the market,” lead researcher Michael Stanko said in a statement.
For one, raising a lot more money didn't make founders any more likely to meet their goals for sales or profit once they entered the marketplace. That was because the difference in funding wasn't enough to help founders spend more on advertising or do anything else that would actually translate into more sales.
Beyond that, raising extra money indicated that founders started to lose focus and stop innovating on bigger ideas. Faced with the pressure of a massively successful Kickstarter campaign, founders started to get slightly overwhelmed.
SEE ALSO: Vegans, this plant-based leather wallet is made just for youThe only factor that actually indicated how successful a product would be when it moved beyond Kickstarter? How many backers it had.
Another study this year found that crowdfunding did help founders in parts of the country besides New York and Silicon Valley nab funding from venture capitalists.
So don't sweat it if your big idea doesn't meet its Kickstarter fundraising goal. It's all about exposure — to more backers, and to the big money paying attention.
Patched Laptops: Testing Meltdown & Spectre Patches on Ultraportable
'Kidding' is an extraordinary case study of consequence
Uber drivers still aren't employees, but they can retire through Betterment
Watch Ellen DeGeneres pester Michelle Obama during her book signing
Should You Quit Your Job To Go Make Video Games?
A college bathroom hides a bizarre Danny DeVito shrine, and we have questions
Bitcoin Cash is set to hard fork, and people are losing their heads
Whoops! Prosecutor accidentally reveals charges against Wikileaks founder Julian Assange
The Kindle Scribe just dropped to its lowest price ever, but is it worth it?
'Hitman 2' review: Building a better murder mousetrap
Meta continues its submission to Trump with new advisor on its board
Review: Netflix's 'Dogs' is so much more than another funny pet video
This 'Black Mirror' board game will surely ruin friendships
Google Home's best feature just got way more useful
Best iPhone deal: Save $147 on the iPhone 15 Pro Max
'Fantastic Beasts: The Crimes of Grindelwald': What shock ending means
Facebook will create a new 'independent body' to moderate content
Extremely forgiving cough drop company chooses Ryan Lochte
Today's Hurdle hints and answers for May 12, 2025
What theme will 'American Horror Story' Season 9 have?
Wordle today: The answer and hints for September 28Best Airwrap deal: Save $130 on the Dyson AirWrapArkadium mini crossword answers for October 1Wordle today: The answer and hints for September 28PlayStation Network is down now as wellHow to watch OSU vs. K'Only Murders in the Building' Season 4: Every end credit Easter eggSeptember Verizon outage cause: What we know so farWhat not to buy during Amazon's October Prime Day saleWe could nuke an incoming asteroid. Scientists just proved it.Why some people flirt with us, but don't follow throughColorado vs. UCF football without cable: kickoff time, streaming deals, and moreWe could nuke an incoming asteroid. Scientists just proved it.Apple is working on a smart display with robotic arm, report saysBest earbuds deal: Get the Amazon Echo Buds for $34.99, their lowest price yetWhat happens when teens confide in strangers onlineWordle today: The answer and hints for October 1Emergency SOS on iPhone: What is it and how to use itNYT mini crossword answers for September 29Best October Prime Day kitchen deals: Ninja Foodi, Nutribullet, Instant Pot, and more This virtual cocktail glass wants to 'turn' water into wine Apple reveals self Emoji Reaction Project transforms your Facebook emoji into activism History of gaming's most pervasive meme: Skyrim's 'arrow in the knee' Thousands of passengers left stranded at Bali airport after major volcano erupts Housing project proposes suspended pods to sleep New York's homeless YouTube releases 12.45 app update with fix for iPhone battery drain 'She's Gotta Have It' review: Spike Lee's Netflix joint is a joy New Apple Holiday ad pushes iPhone X and AirPods, but not much magic This NYCT subway tweet is so confusing it hurts Pakistan reportedly blocks Twitter, Facebook, and YouTube amid protest crackdowns A roasted turkey's NYC travel diary Will this phone Reddit flooded the homepage with net neutrality news on Tuesday Researchers find light pollution worldwide got worse in past 5 years I'm the CEO of Duolingo and push notifications are my favorite thing This live TV celebrity eating challenge is the stuff of nightmares People were hoping Amazon's Australian store would open today, but it kinda didn't Want to feel relaxed over the holidays? Maybe choose red wine over shots. Don't worry about all these genius robots we're making, they're fine
2.6368s , 10109.734375 kb
Copyright © 2025 Powered by 【Aye Auto (2024) EP 3 Hindi Web Series】,Exquisite Information Network