Creatives,Wolverine XXX Parody your prayers have been answered. With a new Snapchat feature rolling out today, you can finally create your own face lens.
Users can choose from over 150 templates for a lens. Once you've picked out your animal ears, headgear, and other virtual decorations, you can add custom text. Then you need to select a location for where the lens will be available, and for how long, just like the app's custom geofilters. A lens can be available in an area up to five million square feet -- about 55 square football fields.
Snapchat is also introducing new custom fonts for the text on your lenses. These include Brush, Italic, Glow, Gradient, Rainbow, Fancy, Old English and more.
Pricing begins at $9.99, and varies by duration and location size.
A Snap spokesperson told Mashable that the company was inspired to create custom lenses by the popularity of its previous forays into augmented reality.
Snap has been positioning itself as a leader in AR for the past year. Snapchat users have been able to create custom geofilters since early 2016, and the company's free Lens Studio, which allows users to add animated creations (such as the famous dancing hot dog), launched in December.
The company estimates that its approximately 180 million users spend 500 years, in aggregate, playing with augmented reality each day. It also claims that Snapchat is the world's largest platform for AR.
As it strives to take on Facebook's AR studio and Instagram's AR face filters, Snapchat is sticking to what works. The users have spoken, and the company answered.
To get started with your own lens, visit snapchat.com/create or go to Settings > Filters and Lenses in the Snapchat app. To make sure your lens is ready for an event, you need to purchase it at least three hours in advance.
Topics Snapchat Social Media Virtual Reality
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