What sells at the box office?"barren eroticism" tantra Historically, the answer for film studios, distributors, and their executives has been a white male lead. This bias hasn't changed, according to a new study undertaken by the University of Southern California. And more importantly, it may be wrong entirely.
The study from USC Annenberg's Inclusion Initiative, which was founded by communications professor Dr. Stacy L. Smith, found that identity of protagonists has little to do with determining success at the box office. The report looked at a sample of 126 top-grossing, live-action films from 2021 and 2022, examining factors that led to their box office success. The selection included only live action movies with solo leads — no re-releases or storylines with co-leads or ensemble casts.
SEE ALSO: ‘Barbie’ tops $1 billion, a new box office milestone for female directorsThe most significant finding is that films featuring male or white protagonists did not perform better theatrically than films led by female characters or underrepresented groups. That is, there is "no significant benefit" to having a male white lead in a starring role.
There's an even more systemic problem here. Theatrical support for films with such leads remains significantly higher than for movies with other leads. Women are consistently provided with fewer resources for production. Films with white male leads or underrepresented male leads have higher promotional budgets than those with white or underrepresented female leads.
"Movies about white male characters are still released most often by studios and distributors," Smith explained in a statement.
Credit: USC Annenberg Inclusion Initiative 
Credit: USC Annenberg Inclusion Initiative "The system was built to favor storytelling about one group: white males," Smith continued. "It is the way that executives support movies about white men that drives their success, not the protagonist themselves."
Credit: USC Annenberg Inclusion Initiative. Other findings in the study reveal similar bias. Over half of the movies with the highest budgets (of $100 million or more) in the two-year period starred white males. Meanwhile, 15.8 percent featured a white female lead, and only 10.5 percent had an underrepresented female lead.
In reality, the study concludes, factors for box office success lie in the support structure for the film: namely production budget, marketing costs, and its widest point of release. These factors are simply more often applied to movies starring men.
Topics Film Social Good
Best laptop deal: Get the 14
Did 'Avengers: Infinity War' fix Marvel's villain problem? Nope.
Facebook really wants you to believe that it's good for the world
Did 'Avengers: Infinity War' fix Marvel's villain problem? Nope.
How to Get Your Significant Other Into Gaming
French dude sues France for seizing France.com domain
Why Blake Lively is suddenly following 27 normals called Emily on Instagram
'Avengers: Infinity War' and Star
The Portable Workstation: Dell XPS 13 + 32 UltraSharp 4K Monitor
We need to talk about Thanos' population problem in 'Avengers: Infinity War'
Boston Celtics vs. Dallas Mavericks 2025 livestream: Watch NBA online
Facebook struggles to move past Cambridge Analytica
Producer challenges people to write 'Simpsons' episode solving Apu problem
Snap Inc.'s Q1 earnings disappoint investors
Best AirPods deal: Apple AirPods 4 for $99.99 at Amazon
Goalkeeper with Homer Simpson meme shirt has won all of soccer forever
The first severe weather outbreak of 2018 begins Tuesday
The best movies coming to your flights in May
Best laptop deal: Get the 14
Facebook is testing out a new feature that feels very, very Reddit
LG V35 ThinQ review: Aiming high and falling shortEmily Ratajkowski wants you to know she's a feminist! A hot one!Jimmy Fallon hits back at Trump's 'be a man' tweet by donating to refugee charity'The Office' just reinvented the ABCsJimmy Fallon hits back at Trump's 'be a man' tweet by donating to refugee charityDeepfakes are about to make revenge porn so much worseInsane footage shows hot air balloon crashing into power lines before landing in lake9 tricks to spice up your sext lifeClimate change lawsuit against oil giants tossed out by federal judgeNew Google Maps features just started rolling out — do you have them?Why we could be watching 'The Simpsons' for another 30 seasonsVolkswagen's allJurassic World Evolution review: Theme park sim, with a side of chaosThe actor playing Henry Bowers in the second 'IT' movie has been revealed'Stranger Things' star Gaten Matarazzo gleefully crashes Paramore showApple's retail chief reveals the future of its iconic storesNAV Alliance forms to make tech for self'The Office' just reinvented the ABCs'The Office' just reinvented the ABCsApple News wants to fight Facebook Wordle today: The answer and hints for February 11, 2025 Android 16 could give time zone change alerts Best AirPods deal: Save $70 on Apple AirPods Max Most searched fetish in each U.S. state, according to Clips4Sale Are AI features good for dating apps? How to survive Valentine's Day when you're heartbroken 'Yellowjackets' deaths: A total recap of Seasons 1 and 2 Los Angeles Lakers vs. Utah Jazz 2025 livestream: Watch NBA online Best TV deal: Save $70 on the Amazon Fire TV 40 Best free AI courses in February 2025 Cruz Azul vs. Real Hope 2025 livestream: Watch Concacaf Champions Cup for free How to celebrate Valentine's Day online NYT Strands hints, answers for February 10 Tigres vs. Real Estelí 2025 livestream: Watch Concacaf Champions Cup for free NYT mini crossword answers for February 12, 2025 Wordle today: The answer and hints for February 12, 2025 Best IPL deal: Save $80 on Braun IPL Silk Expert Pro 5 NYT mini crossword answers for February 10, 2025 Best smartwatch deal: Get the Google Pixel Watch 3 at Amazon for $50 off Memphis Grizzlies vs. Phoenix Suns 2025 livestream: Watch NBA online
1.8384s , 10196.03125 kb
Copyright © 2025 Powered by 【"barren eroticism" tantra】,Exquisite Information Network