【Watch Mary Carey All Babe Network (2013)】

Some things are Watch Mary Carey All Babe Network (2013)better left dumb.

Flip flops, for example, sure seem like one of those things. A few straps and a comfortable sole is all you really need to get the most out of the poolside footwear, but that hasn't stopped the high-end flip flop artisans at Hari Mari from teching up the time-tested classic.

And just what magic has the Texas-based shoemaker brought to the lounging game, other than the questionable premise that someone should pay $110 for a pair of flip flops? That would be a low-range chip embedded in the shoe that communicates with a smartphone app and helps the company gather data on its customers.

Yup, it's a flip flop that helps target marketing emails.

SEE ALSO: Apple’s Smart Pen Patent Is Not What You Think

According to Fast Company, Hari Mari founders Jeremy and Lila Stewart wanted a better way to gather data on customers who bought their products through third-party retailers like Huckberry. They got the idea of installing chips in their products from NFL running back Emmitt Smith, who places a similar device in his gear so that people can make sure it's authentic.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

Which, sure, if you want to smoke out knockoffs, that sounds like a great way to do it. But that's not what the chip in the new line of Hari Mari Nakona-leather flip flops does. Instead, it pairs with the "Hari Mari x Nokana" app and hooks you up with spam.

Or, in the words of Fast Company, it allows you to "communicate directly with both brands."

Nothing quite like chilling at the beach, sipping a cool brew, catching up with old friends and having your shoe pair with your cellphone to fill your inbox with garbage.

“For us, this is the beginning of a broader experiment,” Lila Stewart told the publication. “If this works well for us, I could easily see this becoming the norm in the fashion industry.”

That's right, one day all of your garments could pair with smartphone apps that better help retailers track your every move.

The future, ain't it grand?

---

Featured Video For You

---

This intelligent chair parks itself at your desk

---

Topics Apps & Software

• Shopping
• Social Good
• Deals
• Tech
• Entertainment
• Life
• Digital Culture
• Science

• Trump delays TikTok ban for another 75 days
• The Radical Politics in Cloud
• “Catch the Heavenly Bodies”: 4 Paintings by Jay Miriam
• Ken Price’s Candy
• The Sound and the “Furious”
• Staff Picks: Brenda Shaughnessy, Bernadette Mayer, Rivka Galchen
• A Very, Very Thorough Look at Blade Runner’s Typefaces
• The NBA Finals Get Interesting
• NYT Connections Sports Edition hints and answers for April 23: Tips to solve Connections #212
• Sweet Sorrow, et cetera

• CNN trolls Trump
• Stephen King's cameo in 'IT Chapter Two' is subtle vengeance at work
• Rare albino alligator looks like it's made of clay
• Facebook Dating hits the U.S. and will let users add Instagram Stories soon
• When to cover your eyes during 'It Chapter Two'
• 'Jeopardy!' car game from Drivetime adds trivia to your commute
• Turtle funeral makes this boy look like the most thoughtful human on Earth
• #ICantKeepQuiet: How an emotional song of empowerment went viral after the Women's March
• 'The Lighthouse': Robert Pattinson gets weird for 'The Witch' director
• Bernie Sanders' digital team offers a way for people to call the White House

• Exceptionally rare radio sources detected in the distant universe
• What Our Contributors Are Reading This Summer
• The Day Antonioni Came to the Asylum (Rhapsody)
• One Night Only! The Implosion of the Riviera, Monaco Tower
• Diseases from mosquitos and ticks have tripled in the U.S., CDC finds
• The Whole Rigmarole: Ben Jonson, William Drummond, and the Declaration of Independence
• Thomas Mann’s Brutal Review of His Older Brother’s Novel
• People Once Dared to Imagine a World Without Billboards
• NYT Connections Sports Edition hints and answers for April 23: Tips to solve Connections #212
• Staff Picks: Brenda Shaughnessy, Bernadette Mayer, Rivka Galchen

• Best roborock deal: Save $400 on Q5 Pro+ Robot Vacuum and Mop
• George Plimpton on Muhammad Ali (The Poet)
• Welcome Two New Editors at The Paris Review
• How Mary Toft Convinced the World She’d Birthed Rabbits
• The EPA axed its climate change websites, but NASA's are still intact
• Revisited: Elliott Smith, Either/Or
• Trollope’s “Doctor Thorne”: Read It, Don’t Watch It
• Ralph Ellison and Gordon Parks’s Forgotten Photo Essay
• Best Apple deal: Save $60 on the Apple Watch SE
• All In: Oklahoma