Wendy's had a spicy start to the week.
Like we predicted,Secret Confessions (2025) No Label Episode 45 IHOb (formerly IHOP) announced that its name change was a marketing stunt for its brand new menu item: burgers.
SEE ALSO: We think we figured out what IHOP’s name change meansFrom International House Of Pancakes to International House of burgers. Why does the b for burgers not deserve capitalization? The statement released by the breakfast chain on Monday didn't touch on why, but a fellow fast food chain seemed miffed about the new competition.
It started when Wendy's, which is known for its social media sass, subtweeted IHOb's announcement with this jab:
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Its Twitter users called out Wendy's passive aggressive tweet, but the account responded with the same level of pettiness.
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But when @soloucity asked if Wendy's was really letting IHOb step on them like that, Wendy's didn't hold back.
"Not really afraid of the burgers from a place that decided pancakes were too hard," the account responded in a blaze of fire.
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There really isn't a more relevant GIF that this one.
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In the comments of another tweet, IHOb tried to appease Wendy's. Instead of beef with each other, the former pancake house just wants to "share our beef with the world."
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First of all, ew. Referring to selling burgers as "sharing beef" is kind of gross.
Wendy's offered this social media olive branch:
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Despite the attempt at peace, the Wendy's damage was already done. It's still the reigning warrior queen of brand Twitter.
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The beef reminded Twitter users of another feud that went down a few weeks ago.
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Some offered alternative names for other fast food brands.
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And a few of those brands subtweeted IHOb and the great burger debate.
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While wholesome MoonPie just kept being wholesome MoonPie.
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While IHOb recovers from that burn, some of its customers seemed pretty excited about the new burgers. Regardless, it's still just a marketing stunt, and it worked.
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