【Crazy Sex】

Google declared war against Amazon's voice assistant,Crazy Sex Alexa, at CES 2018, and the search giant just fired another shot in the direction of the world's biggest online retailer.

Google announced in Las Vegas that it will be taking on Amazon with four new products that use the Google Assistant and -- crucially -- include a screen.

Dubbed "smart displays," the new devices will respond to voice commands to the Google Assistant and will pull up relevant information for you on the screen, similar to the Amazon Echo Show.

For example, if you wanted to search for a YouTube video, you'd just say, "Hey, Google. Show me 'Charlie Bit My Finger' on YouTube." The device would then pull up the video and begin playing it.

So far, Google has commitments from JBL, Lenovo, LG, and Sony to make such devices.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

The announcement is a shot across the bow of Amazon, which is currently one of the only tech companies to sell a dedicated voice assistant-controlled device with a screen.

Amazon has since expanded its Echo lineup to others that include a screen such as the Echo Spot — however Amazon critically does not work with other companies to build dedicated devices that use its voice assistant and include screens.

With this announcement, Google has effectively jumped on a big new trend and perhaps outmaneuvered Amazon. If it's determined that consumers prefer to have screens on their smart speakers, the partnerships could pay off in a big way.

Thus far, Amazon has dominated the voice assistant market with its Amazon Echo, one of the best-selling products of the 2017 holiday season. Whether it stays ahead of the pack remains to be seen.

For more of Mashable's CES 2018 coverage, click here.

---

Featured Video For You

---

Amazon's new Echo Spot is here to replace your alarm clock

---

Topics Amazon Amazon Echo Artificial Intelligence CES Google Google Assistant

• Games
• Entertainment
• Digital Culture
• Social Good
• Science
• Deals
• Life
• Tech

• Bomb Envy
• Redux: Knowing It Would End by The Paris Review
• Staff Picks: Gossip, Ghosts, and Growth by The Paris Review
• Coastal Carolina vs. San Jose State football livestreams: Kickoff time, streaming deals, and more
• Best portable power station deal: Save $179.01 on the EcoFlow River 2 Max
• The Collages of Max Ernst by The Paris Review
• Living Essayistically by Joel Agee
• TikTok's latest obsession is the 9
• SpaceX's Starlink will provide free satellite internet to families in Texas school district
• OpenAI releases ChatGPT data leak patch, but the issue isn't completely fixed

• Meta and allies spar with Apple and Google over age verification
• NYT Strands hints, answers for April 30
• Best AMD Ryzen CPU deals: Save up to 57% on high
• NYT mini crossword answers for April 30, 2025
• Best smartwatch deal: Get the Google Pixel Watch 3 for $50 off
• Best kitchen deal: The Ninja Combi All
• Best Max deals and bundles: Best streaming deals in May 2025
• 8BitDo Retro 87 mechanical keyboard deal: 25% off at Woot
• Best Disney+ deals and bundles: Best streaming deals in May 2025
• NYT Connections Sports Edition hints and answers for April 30: Tips to solve Connections #219

• Outdoor speaker deal: Save $20 on the Soundcore Boom 2
• Witchcraft and Brattiness: An Interview with Amina Cain by Martin Riker
• ‘The Paris Review’ Wins the 2020 National Magazine Award for Fiction
• How to watch Duke vs. Troy football livestreams: kickoff time, streaming deals, and more
• The Sound and the “Furious”
• Redux: Knowing It Would End by The Paris Review
• Notes of a Chronic Rereader by Vivian Gornick
• 'Saltburn' seduces us with '00s nostalgia. Why does it affect us so much?
• Inside the Murky Process of Getting Games on Steam
• The Phone Call by Jill Talbot

• Every MCU movie villain ranked, from "Iron Man" to "Thunderbolts*"
• Silicon Valley Hustling: An Interview with Anna Wiener by Pete Tosiello
• Pornhub's Year in Review shows that boomers are into trans porn
• How to watch Duke vs. Troy football livestreams: kickoff time, streaming deals, and more
• Ireland fines TikTok $600 million for sharing user data with China
• The Body Is a Place: An Interview with Lidia Yuknavitch by Cornelia Channing
• Cole Porter’s College Days by Brian Cullman
• The Body Is a Place: An Interview with Lidia Yuknavitch by Cornelia Channing
• Best keyboard deals: Save on Asus gaming keyboards at Amazon
• Trains by Jill Talbot