If there's one thing we know about Netflix,My Sinful Valentine XXX it's that when they make up their minds to go after something, they go hard.
For years the streaming giant kept a low profile at Sundance before burying it under a blizzard of cash in January; couldn't score a Cannes invite before finally crashing that party in May; and barely registered at Comic-Con before this weekend.
And to be fair, it finally had a good reason to come down.
SEE ALSO: 'Stranger Things' drops thrilling Season 2 trailer at Comic-ConWith genre-inflected original films Brightand Death Noteright around the corner and the explosive popularity of Stranger Things, Netflix was ready to put the Eggo in San Diego: A flashy booth on the convention floor. An off-site installation with long lines and rowdy crowds. Not one, but twofull-blown panels in Hall H. And a "secret screening" to cap it all off.
Mashablehad eyes on all the stops Netflix pulled at Comic-Con this year. Come along for a binge:
Netflix's first trip to the convention floor madness drew a healthy line to its Stranger Thingsand Defenders-themed booth, its very first here in San Diego.
Fans lined up around giant murals ...
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable ... for a chance to step inside a tunnel made of video screens:
Original image has been replaced. Credit: Mashable ... that was showing previews of The Defenders...
Original image has been replaced. Credit: Mashable ... and Stranger Things 2, of course:
Original image has been replaced. Credit: Mashable But the big marketing money was spent across the street, where Netflix took over the giant patio event space at the Hilton Gaslamp. Wasn't hard to spot:
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Original image has been replaced. Credit: Mashable After a press preview on Thursday morning, fans had to line up outside the Hilton for their shot to go up the stairs and inside.
Original image has been replaced. Credit: Mashable The space had a big area dedicated to original movies Brightand Death Note, with airbrush tattoo artists, selfie stations that turned us humans into the Orcs of Bright ...
Original image has been replaced. Credit: Mashable ... and costumes from the film starring Will Smith and Joel Edgerton as a human/Orc buddy cop pair enforcing the law in a modern Los Angeles that's filled with mythical creatures (Brightcomes to Netflix in December).
Original image has been replaced. Credit: Mashable But the real draw was the spooky Stranger Thingshouse ...
Original image has been replaced. Credit: Mashable ... where the first thing you encountered was a shrine to our dearly departed Barb:
Original image has been replaced. Credit: Mashable The space was loaded with artifacts from the show's first season, and probably more than a few from 2:
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Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable And of course, it wouldn't be an hour-long-wait Comic-Con installation without swag:
Original image has been replaced. Credit: Mashable A few steps away, an all-too-faithful version of the Byers house was ready for the picture-taking:
Original image has been replaced. Credit: Mashable ... complete with an active Demogorgon:
Original image has been replaced. Credit: Mashable The Defenders, meanwhile, had a nice big outdoor space where you could stand among them for a photo ...
Original image has been replaced. Credit: Mashable ... or perform a horrifying (but A-plus -- eyes up, Iron Fist) photo-bomb:
Original image has been replaced. Credit: Mashable The Comic-Con trifecta wouldn't be complete without a Hall H panel, but Netflix is so baller in 2017 that they staged two. On separate days!
Who does this?
RIP Barb Credit: Kevin Winter/Getty Images First up on Thursday was Brightand Death Note, two original films that are right at home at Comic-Con.
We learned that Bright(full panel recap here) will use its elves, humans and Orcs to lean hard into race issues, while Death Noteseems to be a fairly faithful telling of the source manga. (If that wasn't enough, Death Noteheld a "secret screening" on Thursday night in the Gaslamp.)
Stranger Things 2 came up on Saturday afternoon, an affair that went pretty smoothly, despite that they misspelled moderator Patton Oswalt's name.
Just about everyone was there ...
RIP Barb Credit: Kevin Winter/Getty Images ... even Barb, who totally "surprise"-crashed (we got video) despite that fact that she is really, truly not coming back.
Shannon Purser is not coming back, either. Credit: Kevin Winter/Getty Images She's not, OK? Let it go.
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