Watching TV,Inglorious Bitches (2011) especially reality content, has become a modern-day version of window shopping. You're watching Love Island, mesmerized by how the contestants' makeup stays put in the melting Fijian sun, and you want their full routine. With the platform LTK, content creators can connect with fans to answer the ever-present question: Where is that from?
At VidCon 2025, LTK and Warner Bros. presented their recent collaboration to bring social commerce to the entertainment industry. At the panel, How Entertainment Is Powering the Next Wave of Social Commerce, host Lia Haberman, author of the newsletter ICYMI, moderated the panel with Stephanie Guerrieri, Senior Vice President of Brand Content & Partnerships at Warner Horizon Unscripted Television and Telepictures, alongside Katie Melton, VP of Creator Success at LTK. Joining them were Bachelor Nation's Charity Lawson and Daisy Kent.
According to Guerrieri, Warner and LTK collaborated because fans asked where to purchase clothes seen on the show, and Warner wanted to deepen the relationship with fans. Now, Bachelor Nation is a featured account on LTK, linking items of clothing worn by contestants on the show.
Guerrieri said, “Entertainment and shopping go hand in hand.” The Bachelor Nation page on LTK puts things in “one place that’s easy for the fans. It’s right there and it’s on your terms.” LTK's Melton noted that giving The Bachelorfranchise a LTK page was a "natural evolution."
Kent and Lawson both added that the question they're asked the most on social media is, "Where is it from?" Kent noted that when you come off The Bachelor, the sudden follower gain can be confusing. Lawson added that the demand from fans is unexpected, so having items sourced in real time while the show is airing through LTK makes the job easier.
Both noted that the products they get the most requests for are often the ones that come from authentic moments. Kent noted that she once posted a pair of pajamas on her Instagram stories, not thinking much of it, and through her LTK, she suddenly saw her followers purchasing the item more than 2,000 times. To her, that signaled that the most authentic moments create more demand than staged photo shoots.
Lawson and Kent wrapped up the panel by offering advice to fellow creators using LTK. Kent said, "Think of your following as your friends. If you’re going to send a link to your group chat, then it should be something you love."
Meanwhile, Lawson noted, "Establishing trust has been the key. It’s a lot of work, but it’s exciting and ever-evolving."
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Creators VidCon
How I met my partner on X/Twitter
How to hold private companies accountable for data breaches
'Walking Dead' star Andrew Lincoln hates last season's Rick Grimes as much as you do
'Rick and Morty' co
HP Touchscreen Laptop deal: Get $240 off at Best Buy
'Looking for Alaska' is John Green's first and best novel
Marvel struck, then quickly cancelled, a partnership with a major defense contractor
Safelite has seen 'Saturday Night Live' sketch, and they aren't happy
Wordle today: The answer and hints for January 28, 2025
Google Clips is designed for privacy, but surveillance worries persist
The 12 Best Games on the iPhone
Skies around Disneyland turn orange as Anaheim Hills fire rages
YouTube bans bump stock firearm demonstration videos
10 tricks for saving your phone's battery life
The Ultrahuman Ring Air now comes in 18K gold – for a steep price
Safelite has seen 'Saturday Night Live' sketch, and they aren't happy
Hulu's 'Castle Rock' trailer teases Shawshank Prison and a whole lot of weirdness
7 Do's (and 7 Don'ts) you need to know before throwing a Halloween party
Ruggable x Jonathan Adler launch: See the new designs
'Rick and Morty' co
Is Finn a Jedi 'The Last Jedi'? Not according to John BoyegaApple is just $100 billion away from being a trillionSend your finest holiday cards to this 9'Stranger Things 2' is channeling Harry Potter'Silicon Valley' star Kumail Nanjiani thinks tech is dangerousThe iPhone X has been torn down to bits, here's what's insideSome delayed iPhone X shipments are arriving quicker than expectedLuke going back to the Millennium Falcon will give every nerd the feels for yearsHere's why some apps will look bad on the iPhone XWhatsApp is down and people are panicking'World of Warcraft' is getting a new expansion that's all about Horde vs. AllianceDid you catch these amazing 'Thor: Ragnarok' cameos?'Game of Thrones' star Maisie Williams is 'excited' for show to endIs Finn a Jedi 'The Last Jedi'? Not according to John Boyega'Thor: Ragnarok': What do the postMeet Zeynep Tufekci, the critic who predicted Facebook's impact on politicsNew 'Hearthstone' expansion coming soon captures the spirit of classic fantasyMIT scientists trick Google AI into misidentifying a cat as guacamoleChris Hemsworth is a comedy star and it's time we all acknowledged itWhatsApp is down and people are panicking Volkswagen, Xpeng expand electric vehicle partnership · TechNode Google Search algorithm documents have leaked. Here's what experts are saying. The first big U.S. offshore wind farm is a big deal Alibaba to test rocket package delivery service with China’s startup Space Epoch · TechNode Best PS5 deal: The 'Demon's Souls' PS5 remake is on sale for $29.99 at Amazon Maserati, Alfa Romeo reportedly consider using EV platform from China’s Chery · TechNode Taiwan’s chip industry rapidly resumes operations after recent earthquake · TechNode Douyin to enter offline payment field with $190 million purchase of third Trump guilty verdict: Now what, asks the internet Amazon deals of the day: Sonos Move 2, Apple iPad Pro, Wyze Cam v3, and Sonos Beam Gen 2 China’s Chery will reportedly launch a new EV brand this year · TechNode Redmi launches Harry Potter Edition of new Turbo 3 smartphone · TechNode Get Bose QuietComfort headphones for $100 off at Amazon Want to skywatch for Starlink satellites? This website will help you. I went to a sensual masturbation workshop and the experience blew my mind iOS 18 AI features: 7 new rumored updates coming to your iPhone China’s chip production soars 40% in Q1 despite US constraints · TechNode China’s group Amazon Prime members can order Grubhub delivery right from the app. Here's how it works. Why Google AI Overviews got so weird so quickly
1.6474s , 10138.140625 kb
Copyright © 2025 Powered by 【Inglorious Bitches (2011)】,Exquisite Information Network