【Crime Archives】

TL;DR: The Crime ArchivesNewmowa 60-LED High-Power Selfie Light, aka the Alix Earle light, is on sale at Amazon thanks to a coupon deal. Save 15% and pay just $25.49 for a limited time.

---

If you've tried to create content for Instagram, YouTube, or TikTok, then you may have learned one lesson the hard way: It's all about the lighting.

Bright, professional lighting can make all the difference in social media content, and your iPhone flash isn't going to cut it. That's why the so-called Alix Earle clip-on selfie light has become so popular among creators, both professional and aspiring. Of course, it's not really called the Alix Earle light. The product in question is made by a brand called Newmowa, and it's available at — where else? — Amazon.

---

You May Also Like

---

---

Mashable reporters are currently attending VidCon 2025, the annual gathering of YouTube influencers and creators, and we've already heard from one creator with 4.3 million followers who uses the popular selfie light.

Opens in a new window Credit: Newmowa Newmowa 60-LED High-Power Selfie Light $25.49 at Amazon
$29.99 Save $4.50

Normally priced at $29.99, you can order this selfie light for $25.49 thanks to an on-page coupon deal that lets you save 15%. Just "clip" the coupon on the Amazon product page and the discount will be applied in your shopping cart automatically.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Why YouTubers and TikTokers love this light

So, what makes the Newmowa 60-LED High-Power Selfie Light so popular, and why is it called the Alix Earle light?

The selfie light originally went viral in 2022 thanks to influencer Alix Earle, who named it one of the top Amazon purchases of 2022. The video star praised the camera for providing an instant glow-up in her photo and video content, and it's been popular ever since. Amazon says it sells more than 5,000 of the selfie cameras every single month.

It's a compact, clip-on camera that can be easily attached to a laptop or smartphone. It contains 60 high-intensity LED lights, providing studio-like lighting at the push of a button. So, even if you're sitting at your desk or bathroom counter, you can cast yourself in a spotlight.

Some reasons people are obsessed with this selfie light:

• Includes two built-in clips, on the bottom and back

• Features three light modes

• Choose from 10 brightness settings

• Light can be adjusted 90 degrees

• 2-hour+ battery life (135 minutes)

Again, you can pick up this clip-on selfie light at Amazon, where it's on sale for just $25.49.

Topics Amazon TikTok

• Digital Culture
• Tech
• Shopping
• Science
• Social Good
• Deals
• Entertainment
• Life

• NYT Connections hints and answers for February 1: Tips to solve 'Connections' #601.
• Adobe launches Photoshop Camera app with Billie Eilish
• Lego announces awesome 3,306
• Muslim Americans' campaign to repair Jewish cemetery gets the J.K. Rowling bump
• Touring Logitech's Audio HQ
• Internet stands up for trans kids as Trump rolls back protections
• Amber Tamblyn and David Cross have my permission to name all celebrity babies
• New rules in China place limits on daily gaming time for minors
• Elon Musk told Donald Trump what to do about the Paris Climate Agreement
• Google employees aren't down with the climate crisis

• Watch Rudy Giuliani get booed at a Yankees game
• Man's attempt to take panorama of dog goes horribly, horribly wrong
• Benedict Cumberbatch, IRL superhero, saved a man from four muggers
• Google's own AR glasses could be coming in 2024
• Apple pauses verification requirement for teacher and student discounts
• 50 best behind
• Google Play Games is now available on PCs
• Wildly sexist 'New York Post' front page refers to Kim Kardashian's butt 3 times
• Father of child in thrilling Paris rescue now faces neglect charges
• Facebook scraps custom reaction buttons, including rainbow Pride flag

• Lehecka vs. Dimitrov 2025 livestream: Watch Brisbane International for free
• Twitter's newest feature could finally bust your filter bubble
• Facebook could use video selfies to fight fake accounts
• I shot hoops at the top of a high
• Swole Jeff Bezos joins Instagram to tease his new ROCKET FACTORY
• Inauguration singer and her trans sister would like to talk to President Trump
• NBA's new streaming service lets you watch some games without going broke
• Why Facebook just changed its company logo
• Video Games Are Better The Second Time You Play Them
• What Marvel content will be available on Disney+?

• We tried Sony's new XYN headset: a game
• Why Facebook just changed its company logo
• Please: You can come out as gay, you can't 'come out' as conservative
• South Korean women will live longer than the rest of us in the future
• Collins vs. Jabeur 2025 livestream: Watch Adelaide International for free
• Amber Tamblyn and David Cross have my permission to name all celebrity babies
• Twitter exec teases possible major changes coming in 2020
• Lego announces awesome 3,306
• Golden State Warriors vs. Los Angeles Lakers 2025 livestream: Watch NBA online
• 'Watchmen': Everything you need to know from the comic after Episode 3